Home Customer Care .....More information? .....Technical Support .....Network Status Website Plan .....Website Process .....Check Domain Web Hosting .....Hosting Services .....Web Server Website Design .....Design Services .....Graphics / Photos Marketing .....Marketing Plan .....Url Submission E-Newsletters .....Subscribe .....Archive Order Form Packages Glossary Links FAQ Web Tools Privacy Policy Disclaimer Guaranteed   Send email to: chris@woolfolk.com   Should you be Publishing an Email Newsletter? A great way to spread the word about your business. E-zines are faster, cheaper and easier than printed ones. Establishes Credibility. Stay in touch with clients and prospects. Ideal for businesses who provide services or expertise. Remind your clients about you and acquire new clients. Promote the Forward this email button. Email is a natural for viral propagation. Think Hotmail. You must provide useful info. Most newsletters are free. Publish Regularly Privacy is Paramount Always ask permission before signing someone up. NEVER betray your subscribers' privacy. Content will be the rocket or the anchor or your ezine. Consider getting help with the content / spelling / grammar. Proofread and proofread again. Shorter is often better. Key Elements in Formatting the ezine. Don't use italics, bolding, underlining, or other automatic formatting, since these features may get stripped out when your email is sent. Always send your newsletter in plain ASCII text, since it's compatible with all email readers. You can use *asterisks,* "quotation marks," or ALL CAPS instead to emphasize a word or phrase. USE ALL CAPS SPARINGLY. If you have more than one section, separate them with underscores, asterisks, or another nifty symbol. If you include any lists, set off each item with bullets or numbers. And if you use subheads, make them benefit-oriented. For example: How to Land A New Client this Week. v The Title Simple, descriptive and to the point. Spam Disclaimer Remind your readers that they asked for your email! In case they don't want to keep receiving your words of wisdom, always direct them to the end of the email for instructions on unsubscribing: "You've received this e-newsletter because you subscribed to it! If you wish to unsubscribe, please scroll to the end for more information." Table of Contents A table of contents makes it easy for readers to scroll to the articles they want to read. Content Limit yourself to concentrated, highly potent / useful articles. Summarize long articles provide a URL to the full article on your website. Make sure that you provide the entire URL (including all the http:// ), since hyperlinks don't always translate between email programs. Contact Info Your newsletter could be forwarded anywhere in the world, so make the most of it! Provide your name, the name of your business, a tagline describing your services, a phone number, an email address, and your website address. Unsubscribe Info As a courtesy, provide clear instructions for unsubscribing: "If this newsletter isn't for you, no problem. To UNSUBSCRIBE, just type "unsubscribe" in the subject line, and hit the reply button." Copyright Notice Your e-newsletter is automatically copyrighted when you publish it, but it's still a good idea to add a copyright notice at the very end. Although ideas can't be copyrighted, your language can. And of course, never reprint anything from another source without permission. List Servers After you grow your subscriber base, save yourself time and hassle by automating distribution. Consider Sparklist, Listbot or others Promote Your Ezine! Promote it relentlessly. Send it to your clients and associates. Offer free subscriptions on your website. Post ads for it with professional organizations you've joined.